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Competition in the shoe and apparel industry is becoming increasingly fierce, and brand owners are exploring effective ways to break through traditional marketing bottlenecks and improve market performance. The one-thing-one-code marketing system has brought new marketing changes to the shoe and apparel industry, helping brands achieve increased sales and steady growth in market share.
Innovate marketing contacts and build multiple interactive scenarios
Traditional marketing methods are often difficult to reach consumers accurately, but the one-thing-one-code marketing system transforms every shoe and apparel product into a contact point for direct dialogue with consumers. By giving products unique QR codes, we have successfully opened up online and offline channels, creating rich and diverse interactive experiences for consumers. Whether it is scanning the code multiple times to unlock different surprise rewards, or participating in sharing activities to help win big prizes; whether it is offline consumption to receive online mall coupons, or going to the store to cancel coupons after online purchases, these novel marketing methods have greatly stimulated consumers 'enthusiasm for participation and effectively attracted their attention.
Deep data insight and accurate formulation of marketing strategies
Mastering comprehensive and accurate consumer data is the key to formulating precise marketing strategies. Our system can fully integrate data from consumers, merchants, products, suppliers, logistics and other parties to form a huge data resource library. Through in-depth analysis of these data, brand owners can clearly understand consumers 'purchasing behaviors, preferences, geographical distribution and other information, so as to tailor personalized marketing activities for different regions and different consumer groups. At the same time, the system supports zoning and time-sharing operations. Brand owners can dynamically adjust the event page, regulate the winning rate by zoning, and adjust the type of prize in different time periods based on the development of the event, bringing consumers a surprise experience that exceeds expectations and further improving the marketing effect.
Strengthen brand interaction and cultivate loyal customer groups
The one-thing-one-code marketing system is not only a promotional tool, but also a bridge for deep interaction between brands and consumers. Consumers can easily obtain product information by scanning the code and participate in various brand marketing activities such as points and sweepstakes. During the interaction process, consumers 'awareness and goodwill towards the brand continue to increase, which in turn transforms into loyal fans of the brand. Brand owners can also continue to communicate with consumers through public accounts and other channels, push new product information, preferential activities and other content, further enhance customer stickiness and cultivate a long-term stable customer base.
Significantly reduce costs and increase efficiency, helping enterprises transform digital
With the one-thing-one-code marketing system, brand owners can achieve accurate secondary marketing, effectively increase product sales, and achieve significant annual growth. At the same time, the system helps companies save a lot of marketing budgets and reduce customer acquisition costs. More importantly, it promotes the digital transformation process of enterprises, reconstructs the sales scenario of people and freight yards, and enables enterprises to occupy a favorable position in the fierce market competition.
