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At a time when competition in the liquor market is becoming increasingly fierce, how to accurately reach consumers, enhance brand influence and product sales has become an urgent problem for many liquor companies. The emergence of the one-thing-one-code digital marketing system has brought new marketing ideas and solutions to the liquor industry.
The one-thing-one-code technology gives each liquor product a unique label. This QR code with marketing attributes is like a bridge, connecting multiple marketing channels and various marketing scenarios, successfully attracting consumers to actively scan the code and participate in product marketing activities, injecting new vitality into the marketing work of liquor companies.
A powerful booster for the sales process
One thing and one code are like a comprehensive hub, cleverly aggregating the capabilities of many marketing tools and empowering enterprises in an optimal combination to enable them to have stronger marketing interaction capabilities. With the help of the data analysis function of the one-thing-one-code marketing backend, companies can scientifically and reasonably grade retailers based on the scanning data. This not only helps companies connect users and brands and achieve in-depth interaction, but also combines online and offline platforms to greatly simplify the marketing process and improve marketing efficiency.
Based on data, companies can provide consumers with personalized experiences and services to accurately meet the different needs of users. When consumers scan the code and quickly read the information through the "smart QR code", they can not only view the product introduction, usage methods, and after-sales policies, but also obtain relevant product recommendations. This all-round information display allows consumers to have a deeper understanding of the product, thereby increasing the number of consumers and achieving the goal of drainage and transformation.
Marketing tools in diverse scenarios
The one-thing-one-code digital marketing system in the liquor industry has successfully attracted consumers to purchase products and actively participate in activities with interesting and novel QR code marketing activities. It helps brand owners achieve terminal promotion, channel control and dynamic sales promotion, directly reaching end consumers and relevant dealers, and effectively stimulating the enthusiasm of promoters. Stimulate consumers 'desire to purchase through a variety of reward forms such as red envelopes and point redemption.
This system is also a key technology to help enterprises achieve performance growth and form data assets. It provides multi-scenario marketing solutions to support brands in personalized marketing. Enterprises can set different marketing rewards for different levels of distributors or the same product to achieve flexible and differentiated marketing, meet the diverse needs of different consumers, and make marketing more accurate and efficient.
A new interactive experience integrating online and offline
One object and one code open up two-way connections online and offline. Consumers only need to pick up their mobile phones and scan the product QR code, and they can easily participate in marketing activities. The operation is simple and convenient. This innovative product promotion and creative marketing method helps merchants effectively increase product sales. At the same time, brand owners assign every item to products in the packaging supply chain, and open up the retailer membership system to realize rebates when members consume and scan codes, further enhancing consumers 'sense of participation and loyalty, and encouraging consumers to choose products. From the entire process of selection, purchase, follow-up services and repeated purchases, we are more willing to actively participate.
