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In recent years, from urban cultural creativity to brand co-branding, from trendy toys to film, television and animation derivatives, IP products are becoming a new outlet for the intersection of manufacturing and consumer markets. Whether it is museum cultural creations, city mascots, or restricted surroundings of popular IPs,"new design, fast updates, small batches, and fast pace" have become typical features of this track. Behind the seemingly lively IP product economy, what really determines whether a company can "withstand traffic and withstand hot money" is not a single idea, but a set of efficient, flexible, and replicable manufacturing capabilities.
More and more companies are beginning to realize that IP products are not just about design, but about the response speed and stability of the manufacturing system. In this round of industrial upgrading, laser equipment companies represented by Zicai Yueming Laser are providing key underlying support for IP product manufacturing through mature non-metallic laser processing technology.
Laser cutting toys
IP product manufacturing is entering a new stage where "efficiency is king"
Different from traditional large-scale standardized production, IP products are inherently endowed with the attributes of "small batch, multiple batches, and fast iteration".
A popular IP image may be derived from various product forms such as pendants, decorations, badges, and assembled models in a short period of time;
A successful joint cooperation often requires completing proofing, testing, mass production and even multiple rounds of replenishment orders in a very short time.
This places higher requirements on the manufacturing side:
It must not only be processed finely, stable and reliable, but also support rapid replacement and flexible production.
In this context, traditional machining methods have gradually revealed their limitations, and non-contact processing processes such as laser cutting, laser engraving, and laser marking have begun to become the mainstream choice for IP product manufacturing.
Laser toys
Laser cutting: A complex and creative efficient landing tool
In the manufacturing of IP products such as cultural and creative pendants, trendy jewelry, acrylic ornaments, wooden assemblies, and leather products, laser cutting has almost become an indispensable basic process.
Compared with traditional knife dies or punching methods, the biggest advantage of laser cutting is that there is no need to open mold and directly shape.
Once the design documents are confirmed, they can be quickly imported into the equipment for processing, significantly shortening the cycle from idea to finished product.
Take the Zhicai Yueming laser cutting equipment as an example. It is widely used in the processing of acrylic, wood, leather, cloth and various composite materials, and can easily cope with the needs of complex contours, shaped structures and fine hollowings.
Through the CCD high-definition visual positioning system, the equipment can automatically identify the position of the pattern and accurately compensate it, even if it is printed materials or irregular incoming materials, it can maintain a highly consistent cutting effect.
At the same time, the dual working platform asynchronous processing design effectively improves the overall production rhythm, which is very suitable for the "high-frequency replacement, compact rhythm" production model of IP products.
Acrylic laser engraving
Laser engraving: Engrave "emotional value" into products
If cutting solves the problem of product "form", then carving solves the problem of "texture" and "emotional value".
The premium of IP products is often reflected in extremely subtle design details.
With micron processing accuracy and high consistency, laser engraving can accurately present complex patterns, text textures and hierarchical changes on the product surface, maximizing the restoration of design creativity.
In applications such as wooden trendy toys, cultural and creative decorations, and leather labels, the color recognition Yueming laser engraving equipment can realize various craft effects such as shallow carving, deep carving, and embossed, with fine lines and clear layers.
At the same time, the characteristics of no molds and templates are required, and the production cost of small-batch and multi-style IP products is significantly reduced.
For brands, this stable and replicable fine carving ability is becoming an important means to improve product texture and enhance IP recognition.
Laser marking: Let every IP have an "identity"
Among IP products that emphasize scarcity and collectible value such as blind boxes, limited editions, and joint editions,"identity" has become a link that cannot be ignored.
Laser marking is widely used for marking product numbers, LOGO, anti-counterfeiting codes and exclusive information due to its permanent, untamperable, clear and stable characteristics.
Through laser marking, each IP piece can have a unique "digital ID card" around it.
The Zicai Yueming laser marking system supports multiple material applications and can be connected with automated production lines to achieve large-scale and standardized production. A small laser mark not only enhances the professionalism and credibility of the product, but also provides technical guarantee for IP anti-counterfeiting traceability and refined brand management.
Laser processing is reshaping the logic of IP product manufacturing
From "relying on experience to strive for output" to "relying on systems to strive for efficiency", IP product manufacturing is undergoing a profound change.
Laser processing technology brings not only an improvement in speed and accuracy, but also a comprehensive release of flexible manufacturing capabilities.
Laser equipment companies represented by Shicai Yueming Laser are providing a more reliable technical base for IP product manufacturing through mature equipment platforms, stable software systems and rich industry experience.
Dazu Yueming Laser Marking Machine
When ideas can be quickly verified and hot money can be stably replicated, the IP product economy will also move from "accidental popularity" to "sustainable growth."
