The road to digital transformation of the beverage industry, three-in-one realizes terminal empowerment

2026-01-15 Click： 3

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With the rapid development of science and technology, digital transformation has become the only way for all walks of life. For the wine industry, how to use digital technology to achieve its own transformation and development has become a widespread concern in the industry. This article will focus on the digital transformation of the wine industry and explore how to use one-thing-one-code digital technology to achieve precise marketing, anti-counterfeiting, traceability functions and direct dialogue with consumers. At the same time, through the three-code integration of "box code, box code, one cover internal code", it provides system identification and data collection, realizes digital channel operation and terminal empowerment, solves goods fleeing problems and marketing problems, and enhances brand awareness.

1. Precision marketing

Through one-thing-one-code digital technology, companies can achieve precise marketing. By assigning a unique QR code to each product, consumers can scan the QR code to understand product information, participate in interactions, receive coupons, etc., thereby increasing consumer stickiness and increasing brand awareness. At the same time, companies can conduct accurate portraits based on consumers 'purchasing behaviors, consumption habits and other data, formulate personalized marketing strategies, and improve marketing effects.

2. Traceability of anti-counterfeiting

Liquor anti-counterfeiting labeling is one of the important means of digital transformation of the beverage industry. By using anti-counterfeiting labels, product image can be effectively enhanced, product sales can be increased, and corporate interests can be safeguarded. Consumers can directly engage in dialogue with the brand by scanning anti-counterfeiting labels, understand product information, and enhance their sense of trust in the brand. At the same time, the use of multiple encryption anti-counterfeiting technology can further enhance the anti-counterfeiting effect and reduce the occurrence of counterfeit products.

3. Alcohol anti-channeling system

The wine anti-channeling system is the key to realizing digital channel operations and terminal empowerment. By adopting an anti-smuggling system, companies can monitor the flow of products, grasp the circulation information of products in various channels, and prevent dealers from fleeing goods. Once it is found that the inquiry location of alcoholic products is inconsistent with the set sales area, the system will automatically display a goods fleeing alarm to help companies quickly obtain product information and take timely measures to solve the problem.

4. Improved brand awareness

Through the use of anti-counterfeiting labels, the emergence of counterfeit products can be effectively reduced, consumers 'trust in the brand can be improved, and brand awareness and reputation can be increased. At the same time, digital transformation can also provide enterprises with rich data resources, help enterprises formulate more accurate marketing strategies, and further enhance brand awareness.