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With the development of the Internet and the popularity of smartphones in recent years, the application fields of QR codes have become more and more extensive. Among them, the uniqueness and uniqueness of QR codes make it widely used in the field of commodity anti-counterfeiting. The QR code can create an independent ID for each product to verify the authenticity of the product.
Ordinary QR codes are easy to be tampered with. Although they can be technically encrypted, methods for counterfeiting QR codes are still emerging one after another, making people unable to distinguish between the real and the fake and damaging the interests of merchants and consumers. In this context, HiMarking takes "digital intelligence and trustworthy traceability" as its core to create an anti-counterfeiting solution for traceability of one thing and one code, building a solid brand protection barrier for product manufacturers.
From "identification on code" to "trusted closed loop"
The one-thing-one-code traceability anti-counterfeiting label proposed by HiMarking is not a simple QR code printing carrier, but a product "digital ID card" that integrates "unique identification, full-chain traceability, and dual anti-counterfeiting". Its core logic is to break the traditional extensive model of "one batch, one code" and "one code for one type", give each independent product a unique digital identification, and achieve precise management of "code binding".
At the traceability level, this label can open up the entire life cycle information link of products from raw material procurement, production and processing, warehousing and logistics to terminal sales, and consumer use, truly realizing that "the source can be checked, the destination can be traced, and the responsibility can be investigated", allowing manufacturers to clearly control the product circulation trajectory and effectively prevent the chaos of goods fleeing. At the anti-counterfeiting level, the innovative integration of "physical anti-counterfeiting technology + digital encryption technology" not only builds a physical anti-duplication barrier through special materials and processes, but also uses international-level digital control to achieve digital anti-counterfeiting protection for the information of each label. Consumers only need simple operations such as scanning the code and scratching off the coating to quickly identify the authenticity of the product.
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Layered design adapts to diverse needs, taking into account cost and anti-counterfeiting strength
In response to the anti-counterfeiting needs of products in different industries and different price points, HiMarking has built a diversified label product matrix. The core is divided into two major types: single-layer labels and double-layer labels, to achieve accurate matching of cost and anti-counterfeiting effects.
The single-layer label has "simplicity and efficiency" as its core advantage. The data structure includes multiple forms such as QR code, QR code + logistics code, QR code + anti-counterfeiting code, etc., and only contains one set of core code segments, which can flexibly realize anti-counterfeiting or traceability. A single function, or a basic combination of the two. Its production cycle only takes 10-12 days, and the cost is relatively controllable. It is suitable for products that are cost-sensitive and do not require complex protection, such as ordinary daily necessities, FMCG, etc., and can meet the basic needs of consumers to quickly check product information and verify authenticity.
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The dual-layer label focuses on "high security protection" and adopts a dual-layer structure of "surface clear code + bottom code". The surface clear code is used for logistics tracking, and the bottom code is specialized in anti-counterfeiting inquiries or marketing activities, achieving dual protection of traceability and anti-counterfeiting. The cost of this label is higher than that of a single-layer label, but the anti-counterfeiting strength is greatly improved. The production cycle is 12-15 days. It is especially suitable for products with high added value, easy to be counterfeit, and need market control, such as food, medicines, and high-end cosmetics., etc., especially solves the industry pain point that food products cannot use the silver scraping process.
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Multi-dimensional innovation builds a high-threshold anti-counterfeiting system, allowing counterfeiting to take advantage of inorganic products.
HiMarking's core competitiveness stems from its all-round technological innovation. From material selection to printing process, from coding technology to verification methods, it has built multi-dimensional and high-threshold anti-counterfeiting barriers to completely solve the problem of QR codes being easily copied.
In terms of material applications, HiMarking provides a wide range of substrate options and accurately matches the needs of scenes: PET film is resistant to high and low temperatures and tear, suitable for outdoor products, cold chain transportation and high-temperature processing scenarios; special paper (Fiber paper, security thread paper, VOID material) comes with physical anti-counterfeiting properties. The security thread paper is embedded in metal or plastic thread during the papermaking process. After copying, the security thread is black, which effectively prevents copying; the laser film has a gorgeous visual effect. Improve product grade and adapt to processes and electronic products. At the same time, for products such as food and drugs that require safe and compliant contact, food-grade inks are used with coated paper or film substrates to ensure safe use.
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In terms of anti-counterfeiting technology, HiMarking has a number of exclusive patented technologies, raising the anti-counterfeiting threshold to an industry high. The patented HIM code hiding technology generates tiny dot matrix codes that are invisible to the naked eye. It needs to be read through a 40x magnifying glass or a smart code identifier, which is highly resistant to destruction and excellent concealment; the inner perimeter code and color block code technology are embedded in the two-dimensional code. Variable random numbers or color blocks are embedded inside the code, and the combination form is random and unique; the laser information is embedded into the plastic film. After being uncovered, both the plastic film layer and the remaining bottom layer will show a laser effect and cannot be restored; Light-controlled liquid crystal molecular anti-counterfeiting technology relies on the world's exclusive raw film to present customized patterns through illumination on the mobile phone screen. It also supports long-distance identification with polarized glasses. In addition, nuclear track anti-counterfeiting technology, as the only anti-counterfeiting technology promoted by the Ministry of Science and Technology of the People's Republic of China, requires the use of special nuclear power plant reactor manufacturing. The distribution rules of micropores cannot be copied. Consumers can quickly verify it by applying it with colored pens or liquid.
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These technologies not only have significant anti-counterfeiting effects when used alone, but can also be combined and applied according to needs. For example, combining security thread technology with blue film and holographic technology with plastic film particles to form a dual protection of "physical anti-counterfeiting + digital encryption", allowing counterfeiting. Prohibited.
Full scene adaptation + customized services, empowering brand protection in multiple fields
HiMarking's anti-counterfeiting traceability solutions have been widely used in many industries such as brewing, food, medicine, clothing, and electronics. It provides customized services based on product characteristics of different industries and has won the trust of many brands.
In the wine-making industry, Wuling Liquor uses plastic films to sneak into laser anti-counterfeiting labels and VOID anti-counterfeiting labels. Laser information is hidden in the material and cannot be restored after being uncovered, and the words "expired" are left on the bottom. The anti-transfer effect is first-class; Guangliang Liquor adopts an integrated anti-counterfeiting code for bottle caps to integrate information and bottle caps through hot stamping to prevent batch copying of data. In the food industry, Meixin mooncakes use optical focal image anti-counterfeiting technology, with pictures and texts rotating 360 degrees with the viewing angle, with a high anti-counterfeiting level; Mingyang hot pot base uses holographic 3D anti-counterfeiting double-layer labels, the logo presents an embossed effect, and the underlying QR code further strengthens anti-counterfeiting. In the pharmaceutical industry, Covidien Medical uses light-controlled liquid crystal molecular anti-counterfeiting labels, relying on the world's exclusive original film to ensure uniqueness; Aiai stickers use plastic film and scratch dual-effect anti-counterfeiting labels with exclusive fonts, personalized design to prevent plagiarism. In addition, brands such as ASUS, Lemu MOFT, and Playboy have also achieved comprehensive product protection through HiMarking's security line anti-counterfeiting, fluorescent fiber anti-counterfeiting, latent image + dual card encryption and other technologies.
Flexible pricing + detail control, providing reliable support for the entire process
In addition to its strong technical strength, HiMarking also provides full-process worry-free support for manufacturers with flexible pricing strategies and detailed service details. Label pricing is based on size, material, process, and quantity of single printing as the core influencing factors. It can also be adjusted according to delivery requirements (sheet-fed or rolled delivery) and special needs (logistics and transportation, packaging), taking into account cost and cost performance. In the design and production process, HiMarking provides professional guidance: it is recommended that the minimum size of QR codes should not be less than 7* 7mm, and the words/numbers should not be less than 3.4pt; reserve enough space for hot stamping, die cutting and other processes; remind to avoid using too short or film-type labels at corners to prevent warping. In addition, it also supports customers to own websites or use the Mini programs and H5 platform provided by HiMarking to meet the needs of different query scenarios.
In a market environment where QR codes are easy to be copied and counterfeiting problems occur frequently, HiMarking takes "one object, one code" as its core, relying on layered product matrix, multi-dimensional technological innovation, full-scene adaptation capabilities and meticulous service support. Provide reliable anti-counterfeiting traceability solutions for product manufacturers. Build a high-threshold anti-counterfeiting system from the technical level, realize full-link traceability management from the application level, and meet customization needs from the service level. HiMarking is not only the creator of the product's "digital ID card", but also the guardian of brand value. In the future, HiMarking will continue to deepen the field of anti-counterfeiting traceability, empower more manufacturers with technological innovation, purify the market environment, protect consumer rights and interests, so that every product can be credibly traced, and every brand can be kept away from the trouble of counterfeit goods.
